A few weeks ago, I woke up to a client email asking how to leverage their tutorial video marketing strategy. Many people have no idea how to go about it, and I thought it wise to create a well-researched article to help people learn how to leverage their video tutorial marketing strategy.
There are several ways to leverage your tutorial video marketing strategy; establish your video marketing goals, where publish your videos, and create a tutorial video marketing calendar.
As you read on, learn why video tutorials attract and engage and how you can effectively leverage your video tutorial marketing strategy. Also, learn about the tips and tools for creating your video tutorial.
There is already too much content out there. You must make sure yours stands out and catches the audience's attention. Video tutorials have gained immense popularity, especially when it comes to marketing. This shows that most consumers prefer video content on the products they love. In your marketing strategy, you must ensure they get the answers they want. If video tutorials are still not part of your marketing strategy, you need to add them. And the good news is that you don't have to create video tutorials for your marketing; we at Thou curator can help you do it.
Typically, videos allow you to get the information presented to you clearly and attractively as it combines spoken word, dynamic texts, graphic resources, and much more. Video tutorials consist of product footage where you can see everything clearly and get answers to your questions. It makes a clear statement when you present a complicated product or service to the audience, making it easier for them to understand by seeing it rather than reading about it.
A good video tutorial marketing strategy will help you grow your business and deliver good results irrespective of the media you use to market your products. Here is how you leverage your video tutorial marketing strategy.
Depending on your business, it could be an old or a new one, or maybe you could be planning to sell it. Your strategy will differ. Several marketing strategies can help you reach your goals, such as;
This is the stage where you should consider all your business objectives. For instance, if your business is new, you will likely want to start branding it and leverage your tutorial to brand awareness to help you establish your brand. For product and service selling, you may wish to leverage boosting social media engagement and your traffic. Whatever goals will you have, video tutorials will save the day?
After knowing what you want to achieve with your marketing, you should know where you will share your video content. List down where you want to use your video for your marketing; it could be;
Your marketing objectives and resources should guide your decision on which channel you will publish your video tutorial.
NOTE: It's possible to optimize videos for several channels by leveraging video creation plus editing tools.
Now that you know your objectives and where to publish your tutorials, what kind of videos will you create? It would help if you made them depending on your marketing objectives. Check the table below for the type of videos you should start.
|Brand videos||They are videos that boost your brand awareness. Leverage videos that put your brand in the spotlight; for instance, create behind-the-scenes videos that show how your product is manufactured or event images.|
|Product videos||Take advantage of social media and other marketing channels. You can create videos showing specific features of your product's value it brings to the audience or, better still, show your products in action.|
|Tutorial videos||Show videos of how they can use your products or how they can use specific features.|
|How to videos||People love content that brings them value. Create videos that show them how to use a particular product.|
|Testimonial||Create videos with past or current customers talking about your product or services, and people will|
|Live streaming videos||They are so popular now and work better if you schedule a date and time to go live. Let your audience know when so they can log in.|
When creating your videos, you have two options: film them and edit them or use a content creation tool to create a tutorial from scratch using the footage. You can also, of course, use them both. Your objectives will be the main determinant of which option will work best for you.
Most businesses are scared of video marketing because of the cost of hiring someone to create tutorials for them. Also, most companies dont have the knowledge or resources to develop marketing videos constantly. So what happens in such a case? Several tools can help you create and edit videos, even without experience. The tools have video templates and massive storage for video clips.
You can use Wave.video. It's a video creation and editing tool for businesses and marketers. It's very straightforward when it comes to editing. All you have to do is select a template. Although they have already published their videos, you can change them or add yours from their library. You can also add text effects, create different ones and watermark the videos. And surprisingly, you can add music or record yourself for the video.
First, you will need all the essential equipment to record the video, such as a microphone for transparent sound, a camera or smartphone, a tripod for stabilizing your camera, and super lighting. Second, you will need editing software to guide you in putting together the clips into a great video. You can use the abovementioned tool or find another that you feel will work better. There are many more available. If you dont have any experience using the tools, you can watch tutorials to learn or ask for help from someone who has experience.
Video marketing can be an excellent asset for your business. Your goals don't matter; as long as you leverage your tutorial video well, you will reach a wider audience, create brand awareness, and generate more sales. You can also take advantage of the available options, I've highlighted them above. Find one that best suits your needs. If you feel your business needs help in video marketing, don't hesitate to contact us for professional tutorial services.