Author: Thou Curator
Wednesday, January 11, 2023

How to Win Clients and Influence Markets With Animation

It's incredible how businesses use animation to influence the market. Do you know how to use it? Worry not! This article is informative enough to help you learn how to use animation to influence markets and win clients. 

There are several ways you can use animations to influence the market; using captivating explainer videos, animated product demonstrations, interactive content, marketing campaigns, social media, and animation on websites. 

This article highlights ways you can use animation to influence markets and win clients and why you should do so. It also highlights the skills you should look out for in an animator.   

How to Win Clients and Influence Markets With Animation

Animation has long been a popular medium for entertainment and a powerful tool for businesses looking to win new clients and influence markets. It captures the attention of the audience and conveys information clearly and concisely. Animation can be transmitted through explainer videos, product demonstrations, interactive content, and many other ways. 

How to Win Clients and Influence Markets With Animation

What Is Animation?

Animation creates the illusion of motion and change by displaying a sequence of static images, or frames, in rapid succession. The frames are usually displayed at a rate of 20-30 frames per second, which is fast enough to create the illusion of continuous movement. It can be made using various techniques, such as traditional hand-drawn animation, computer-generated imagery, and stop-motion animation. These techniques can create different visual effects, from simple movements to complex, realistic simulations.

Who Needs Animation for Their Business?

Many businesses can benefit from using animation. Some examples include:

Businesses that need animation Purpose
Marketing and advertising agencies

Animations create engaging and attention-grabbing advertisements that can be used on TV, online, or social media campaigns.

E-learning companies: It can create interactive and engaging educational content that can be used in online courses or training materials.
Software companies

It creates explainer videos or product demos that help users understand how to use a product or service. 

Entertainment companies

Animation is widely used in the entertainment industry to create movies, TV shows, and video games.

Web design and development agencies

It can add interactive elements to websites and make them more engaging for visitors.

Overall, any business that wants to communicate complex ideas in an engaging and visually appealing way can benefit from using animation.

Ways To Win Clients and Influence Markets With Animation

By using animation, businesses can effectively communicate their message, showcase their products or services, and ultimately, persuade viewers to take a desired action. Below are various ways in which you can use animation to win clients and influence markets:

Using captivating explainer videos 

These short videos introduce a product or service to a new audience and explain how it works. By using animation, businesses can create explainer videos that are visually appealing and easy to understand. It can be beneficial for complex products or services that may be difficult to explain through written or spoken explanations alone.

Through animated product demonstrations

The animation demonstrates how a product works and highlights its key features. It is crucial for products with multiple functions or requires a technical understanding. Visually showing the product in action assists potential customers in learning and making a purchase decision much more straightforward and boosts your business growth. 

Interactive content

Interactive content has enabled businesses to engage with their audience and make their message more memorable. It could include quizzes, games, or other interactive elements that allow viewers to engage with the content on a deeper level. By making the content more interactive and attractive, businesses can increase the chances that their message will be remembered and acted upon.

How to Win Clients and Influence Markets With Animation

Marketing campaigns

By using animation to tell a story or convey a message, businesses can grab the attention of their target audience and drive action. It allows companies to bring their marketing messages to life in a visually appealing way, which can help to make their campaigns more memorable and effective. For example, businesses can use animation to create an attention-grabbing video that showcases the benefits of their product or service.

Social media

Social media is an essential platform for businesses to reach and engage with their target audience. Companies using animation in their social media posts can grab the attention of their followers and stand out in the crowded social media landscape. Simple and attractive energy is particularly effective for social media, as it can quickly capture viewers' attention and convey a message visually appealingly. It could be in the form of an animated graphic highlighting a key message or promotion.

Use of animation on websites

Animation can enhance the user experience on a website and make it more visually attractive and engaging. For instance, animation guides users through the site or highlights essential information; this has aided many businesses in making their sites more interactive, which can help increase the time visitors spend on the site and improve their experience.

What Are the Qualities of a Skilled Animator?

How to Win Clients and Influence Markets With Animation

An animator is a creative professional who creates visual sequences that depict movement and bring characters and stories to life. They may work in various industries, including film, television, gaming, and web design. They may use multiple techniques, including traditional hand-drawn animation, stop-motion animation, and computer-generated imagery (CGI). They should have the following qualities:


Creativity allows animators to use fresh and original ideas in their work. They must be able to take a concept or story and bring it to life through animation. It requires a high level of creativity, as they must think outside the box and develop unique and engaging ways to tell a story. Also, finding creative solutions to problems that may arise during the animation process. As Animators generate new strategies, they must be very keen, as even a tiny mistake can significantly impact the quality of the final animation.

Artistic ability 

The artistic ability allows animators to create visually appealing and engaging animations. It includes the ability to draw and sketch, plus a good eye for aesthetics and design. They should be able to create characters and environments that are visually interesting and consistent with the style of the animation, using the relevant color, lighting, and other visual elements to create the desired mood and atmosphere. Artistic ability also includes the ability to convey emotion and storytelling through the visual aspects of the animation and the ability to create a cohesive and immersive world for the viewer.

How to Win Clients and Influence Markets With Animation

Problem-solving skills

In animation, technical challenges are expected during the animation process. For example, animators may need to troubleshoot software issues or find a way to convey a complex idea through animation. They must think on their feet and find helpful solutions to these problems to keep their projects moving forward and on the right track. 

Time management skills

Like in any other field, time management is crucial for animators, as they often have tight deadlines. As an animator, you must be able to prioritize your tasks and work efficiently to complete ongoing projects on time. To accomplish this, you require good time management skills, including setting goals and tracking progress. Animators may work long hours and must be dedicated to their craft to produce the best possible work.

Collaboration skills 

Animation creation is a long process; hence, animators may work with a team of artists, writers, and other professionals to achieve their objectives in the project. To effectively contribute to a group, animators must communicate clearly and work well with others. It includes listening to others' ideas and providing constructive feedback. 

Technical skills 

These skills can vary depending on the specific software and techniques being used, but some common technical skills for animators include the following; check the table below:

Technical skills About
Proficiency in animation software

Animators should be proficient in using the software they work with to create and manipulate visual elements, set keyframes, control timing and spacing, and preview and render their animations.

Knowledge of file formats and compatibility

They should be familiar with the various file formats used in the animation industry and how to export and import files in a way that is compatible with other software and systems.

Ability to use special effects and compositing techniques Animators may need special effects and compositing techniques to create specific visual effects, such as explosions, particle systems, and camera movements.
Familiarity with character design and animation

Animators need to be able to design and create believable and expressive characters and understand how to animate them naturally and convincingly.

Adaptability and persistence

The animation industry is constantly evolving, and new technologies and techniques are being developed; therefore, animators must be able to keep up with these changes and adapt to new tools and approaches to stay current and competitive. They must also be able to persevere and see their projects through to completion, even when faced with difficulties or setbacks. It requires a strong level of persistence and determination.


Animation is an enjoyable medium that has the potential to inspire, educate, and entertain. It is available for people of all ages and can convey a wide range of themes and messages in the best and most memorable manner ever. You can take advantage of the tips above and use them to influence the market. Get help from us with all the animation services you may need.  

Creator Profile
Joined: 9/23/2022

ver: 20230928T145042