Author: Thou Curator
Friday, January 13, 2023

How To Set Up Your Goals and Objectives About Animation

The other day I met someone who needed animation services, we talked about it, and I asked them about their goals. To my surprise, they had none! That got me thinking; they weren't the only ones with no such goals and wanted to invest in animation. This article is for everyone who wants to set up goals and objectives for animation.

There are several ways to set up goals about animation; determine the purpose of your animation project, define your target audience, set SMART goals, break down your goals, create a timeline, and review and adjust your goals as needed.  

Read on to learn more about how to set up your animation goals and how best to implement them. Also, get to know about the latest trends and advancements in animation.  

How To Set Up Your Goals and Objectives About Animation

In the animation industry, it is vital to set goals to focus your efforts and make progress in your project. Clear goals can help you stay motivated and focused on your development, giving you a sense of direction and purpose. Setting goals can help you define what you want to achieve in the project or career and provide a roadmap for how to get there. For example, suppose you want to become a lead animator at a major studio. In that case, you can set a goal to gain experience in different areas of animation and develop your skills to become more competitive in the job market.

How To Set Up Your Goals and Objectives About Animation

Why Should You Set Up Goals and Objectives in Animation?

Setting up goals and objectives in animation can help you stay focused and motivated while you work on your project. It can also help you measure your progress and determine whether you are on track to meet your deadlines. Clear goals and objectives can also help you communicate your vision to others, such as team members or clients, and ensure that everyone is working towards the same result. Finally, setting goals and objectives can help you make more informed decisions about allocating your time and resources.

Steps To Set Up Your Goals and Objectives in Animation

Here are some steps you can take to set up your goals for your animation projects:

Determine the purpose of your animation project

It helps you to understand what you want to achieve with your animation and why you are creating it. Below are everyday purposes for animation projects:

  • Education: If your goal is to educate your audience, then focus on conveying information clearly and concisely. You can achieve this by explaining a complex concept, demonstrating a process, or teaching a skill.
  • Entertainment: Here, your animation should be engaging and enjoyable to watch. Therefore, an animator should use humour in storytelling or create fascinating characters and settings.
  • Informing:  Ensure your content is informative and precise. Informing includes providing news updates or other vital information to your audience.

Define your target audience

Defining your target audience means identifying the group of people who you are creating the animation for and understanding their interests, needs, and characteristics. For example, if you are making an animation for young children, you may want to use simple language, bright colours, and engaging characters to keep their attention. On the other hand, if you are creating an animation for business professionals, you may use more sophisticated language, a more serious tone, and real-world examples to appeal to their interests.

To define your target audience,  consider the following questions:

  • Who is the intended audience for my animation?
  • What are the characteristics of my target audience (e.g., age, gender, education level, interests)?
  • What are the needs and goals of my target audience?
  • How will my target audience use or benefit from my animation?
  • Answering these questions will help you to understand your target audience and create an animation that speaks to their interests and needs.

Set specific, measurable, achievable, relevant, and time-bound (SMART) goals

Using this criterion can assist you in creating actionable and achievable goals for your animation projects. Here is an explanation of each element of SMART goals:

 SMART goals About
Specific Ensure your goals are focused and narrow rather than broad and vague. They should clearly state what you want to achieve, why it is essential, and how you will accomplish it.

Measurable goals have clear and quantifiable benchmarks that you can use to track your progress. It may call for setting targets or milestones that you can measure your progress against.


Your goals must be realistic and attainable, given your resources and constraints. They should be challenging but not impossible to achieve.

Relevant: Relevant goals are aligned with your purpose and target audience. These goals should be meaningful and able to contribute to the success of your animation project.

You have to set goals with a clear deadline or timeframe; this helps to give you a sense of urgency and to stay focused. 

Setting SMART goals allows you to create actionable and achievable objectives for your animation projects. 

Breaking down your goals 

Important goals can be overwhelming, so it's crucial to break them down into smaller tasks that you can work on one at a time; this will make it easier to see progress and stay motivated. For example, if your goal is to create a five-minute animation, you may want to break it down into smaller tasks such as:

  • Developing the story
  • Sketching the characters and backgrounds
  • Creating the animatic
  • Animating the scenes
  • Adding sound and music
  • Rendering the final video

How To Set Up Your Goals and Objectives About Animation

Creating a timeline

A timeline will help you plan your work and ensure that you are on track to meet your deadlines. You may use a project management tool or a simple spreadsheet to create your timeline. Include critical milestones, such as the storyboard's completion or the animation's final render. It's also essential to build some flexibility to your timeline to allow for unexpected delays or changes. Therefore, you will stay on track, even if things don't go as planned.

Review and adjust your goals as needed

As you work on your animation project, you may find that your goals need to be adjusted due to changing circumstances or new information. It is normal, and it's essential to be flexible and adapt to these changes as required. Here are some reasons why you may need to review and adjust your goals:

  • If your target audience or purpose for your animation has changed, you may need to adjust your goals to align with your new objectives.
  • When you realise you have more or less time or resources than you originally planned for, you may need to adjust your goals to reflect your new constraints.
  • As you work on your animation, you may discover new information or ideas that could impact your goals. It's vital to be open to these new insights and adjust your goals as needed.
  • In case you make progress or encounter roadblocks that could affect your goals. 

What Are the Trends and Advancements in the Animation Industry

How To Set Up Your Goals and Objectives About Animation

There have been several trends and advancements in the animation industry in recent years. Some of the most notable include:

Increased use of CGI

Computer-generated imagery (CGI) has become a widespread and popular tool in the animation industry. CGI helps animators to create highly detailed and realistic images using computers and specialized software. These images can be used to develop full-length feature films, television shows, and other animated projects.

One of the significant advantages of CGI is its ability to create highly realistic images that can be difficult or impossible to achieve through traditional hand-drawn techniques. CGI can create complex environments, detailed character designs, and other visual elements that would be time-consuming or impractical to make by hand.

Growth of streaming platforms

Streaming platforms like Netflix, Disney+, and Hulu have become significant players in the entertainment industry and are increasingly investing in original animated content. This trend is driving demand for animators and helping to expand the animation market.

These platforms are investing in animation because it is a prevalent and enduring form of entertainment. Animated films and television shows have broad appeal and can be enjoyed by audiences of all ages. Streaming platforms can also produce animated content more cheaply than live-action content, making it an attractive investment.

Expansion of the video game industry

The video game industry is a significant player in animation and continues to grow and evolve. Video games have become an increasingly vital part of the entertainment landscape, requiring a wide range of animation skills to bring them to life. Animators in the video game industry may be responsible for creating character models, animating character movements, designing environments, and creating other game visual assets. The industry is a dynamic and rapidly changing field, and animators must be able to adapt to new technologies and trends. 

How To Set Up Your Goals and Objectives About Animation

Global expansion

The animation market is no longer limited to a few select countries. It is a global industry, with animators and studios located all around the world. The primary driver of the worldwide expansion of the animation industry is the rise of digital technologies, which have made it easier for animators to collaborate and share their work regardless of location. This has opened up new markets and allowed animators and studios to work on projects for clients worldwide.

Cross-disciplinary skills

There is a growing demand for animators with cross-disciplinary skills, such as those who combine traditional animation techniques with CGI or have expertise in design or coding. Animators with cross-disciplinary skills can bring a unique perspective and skills to their work. For example, an animator with a background in design may obtain a strong sense of aesthetics and visual storytelling in their work. In contrast, an animator who is proficient in coding may be able to create custom tools and scripts to automate specific tasks and speed up the animation process.


Animation is an important medium that will continue to play a significant role in entertainment and the arts for years to come. Working with the right animators can make all the difference in your project. When choosing animators to work with, it is crucial to consider their skills, experience, and style. It's also vital to set up your goals before you invest in animation. Reach out to us for animation services to help you achieve your goals. 

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