Did you know video tutorials can make your business grow? I have researched and created this article to help you learn about fascinating tutorial tactics that will see your business grow immensely. This article is for you.
There are several video tutorial tactics you can use to grow your business, such as; knowing your objectives, using the right channel, and producing content that helps you achieve your goals.
Learn about different types of video content available as you learn about tactics that can help your business grow with tutorials. Get to know everything you need to create a great video tutorial and what to do before, during and after preparing one.
Video tutorials can be a great way to market your products or services. It gets you to reach new audiences excellently and fascinatingly. Product and service videos have taken over social media, and users prefer to watch a video rather than see a picture or read posts. Most people in businesses use videos in their marketing to reach different brand goals, some may use them to engage emotionally with the audience, and others to directly market their products. So what should you do to get the most from your video tutorial in marketing? Let's find out:
What do you want to accomplish with your video marketing? You can't decide to venture into video marketing without a proper goal. Some businesses will invest in it to increase their brand awareness, while others may do it to improve sales. It might be hard to tell if your video marketing has yielded any fruits if you didn't have a goal. Your video should also stand out among others; consumers see a lot of videos daily. What makes you think they will act after seeing yours? have an objective. Know what your customers need and like, and what you can make them do after seeing your video.
Several marketing channels let you publish your videos; however, don't post on any channel. Publish on the proper channels, which are the ones your targeted audience spends most of their time on. Some of the media you can consider are;
Adding text and videos to your blog posts or social media makes it easy for the audience to relate to your brand.
One of the fastest ways to establish trust with your audience is through videos. Ensure to keep your objectives in mind when creating a tutorial video. There are various types of video content, each with a different purpose, like building trust, generating awareness, or increasing conversions. Let's have a look at them in the table below.
|Types of video content||About|
|Product demonstration video||They are vital sales tools. Businesses use them to show potential customers they can trust them and eventually close a deal. They increase conversions.|
|Animated videos||They are funny and educational. Also, contain illustrations. They help to raise awareness about your brand.|
|Testimonial video||They help you gain trust faster than other video content types as prospects get to hear from your previous customers who are contented with your product.|
|FAQ video||It's a video containing frequently asked questions from your customers and prospects. It helps customers understand the answers better than just using a text-only.|
|Educational video||Helps customers learn something; let's say you demonstrate how to use specific equipment or perform a task.|
|Event video||Suitable for businesses that organize events related to their products or services. Publish your events online, and a customer may want to be part of them.|
A good video automatically attracts a high audience, and for it to be of an excellent standard, you must have the basics, which are highlighted below;
Most video tutorials are posted on YouTube because of the enormous traffic it attracts. Before you can post, there's a process which can turn messy if not followed to the latter. Let's get to know what you should do before posting your video.
Scripting or outlining your presentation is an excellent way to ensure you don't miss out on clarity, flow and pacing. You can put the script on a whiteboard. Get a quiet location with a great backdrop, also pay attention to the inside noise like refrigerators, air conditioners, ceiling fans, etc. They can lead to generating not-so-good audio for your tutorial. Set up your equipment and everything you will use for the recording. Test the camera and microphone with the software you will use for the recording. Ensure the microphone is in a good position and can pick the sounds and the right level. Most microphones and software tend to have a red warning light to determine if your audio is at the right level. Be keen on that.
Practice your script so your final recording will be great. You can edit any mistakes at this phase as you can easily pause, edit and restart again. If you are recording a more complex tutorial, you can use a clapper board and mark the critical moments in the video. A clapper board will also help you sync the audio with the video when editing. Most of them also have colour on them to guide you if you need to colour-correct in post-production.
Back up your video recording, so you don't lose it. Import it to your editing software and add some magic, trim, eliminate unnecessary pauses, add texts and titles, and play with effects as you, please. You can adjust the audio, video overlay and images and add different music where necessary. The software you choose to edit your tutorial is also as essential because it has all the features you will use, so choose wisely. Once the video is polished and ready, publish it in a proper format (MP4) and upload it to your desired channel.
Video tutorials are an excellent way to market your brand and create awareness. Taking advantage of the above tips will further your marketing strategy. If you are having issues with your tutorial video, let us help you with excellent tutorial services that will undoubtedly take your business to the next level of marketing success.